Artist-led Problem Solving For The Digital Age
Across the globe we have witnessed a significant shift in the way we consume and share information.
We communicate faster, with increasingly sophisticated visual and digital mediums, and our expectations have shifted toward more authentic, interactive, knowledge-rich relationships.
Every sector is left grappling to find effective means to connect with people, build relationships and make a meaningful impact within their industry or community. Consequently five trends dominate the discussion across business, culture, research, and education. These are:
- experience, and
This paper shows that artist-led problem solving can be used to inspire meaningful work; a deep connection; and more lasting relationship between people and organisations.
The story behind the trends
Creating a wow factor with lasting resonance
Designing a brand-affirming project
Turning brand concepts into brand experiences
Creating communications that attract sustained attention
Building a brand people can trust
Take an art-inspired leap